How Instagram Stories play a vital role in promoting your brand

PhotoADKing
4 min readMar 2, 2019

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Instagram provides Stories feature as something that gives you a chance to share every moment and every single snapshot of your day, not simply the ones you need to keep on your profile picture. Instagram stories allow you to share numerous images and videos, and they seem together in a “slideshow position”, which fundamentally include as a reel like Snapchat. Stories are a route for viewers to watch what their favourite people are doing in the entire day.

Instagram stories allow you to add a hashtag, location, question stickers and question & answer polls in your story. Instagram stories can be searched by hashtag and location so make sure that you add proper hashtags which are suitable to your brand for getting more reach. Like Snapchat, Instagram Stories are temporary, means it will disappear after 24 hours.

1) Instagram Stories for increases visibility of your Brand

If you’re looking for Business Branding on Instagram then so many online graphics designing software offer you these customizable Instagram Stories templates are for you. These customizable templates are not only boosting your brand on Instagram Stories, but they can be an easy way to start a conversation with your desired audience, boost engagement & sales and learn a lot more about your User’s Behaviour.

Instagram story templates for brand promotion

Click any of the story designs templates to make them your own and you can easily modify the text, colours, and images or background in Post to bring your own personal style and creativity in template design. Once your final design is done, you can share your design with your friends.

2) Effective Discount Coupon Giveaway on Instagram Story

Instagram story with discount coupons gets more traffic and conversion, increase sales, generate leads and boost traffic to your website. Instagram is a potential channel for distributing promo-codes or coupons.

3) Use Instagram Story Ads

If you want to use Instagram Story Ads feature then first you have to upgrade your account into an Instagram business account.

Instagram Ads are a great platform for new product launching or giving a discount offer to a large audience, see-more story option allows you to directly send your audience from the story to your website, without going to your Instagram bio.

4) Flash sales and limited offers

Platform-specific product sale is the best way to reward your followers. Add Instagram story for product sales encourages your followers to buy your products. You can add Flash sale for a specific day to attract your audience.

5) Use Question & Answer for more engagement

Instagram stories offer new “opportunities” for brands and influencers to start more communication, using not only feed or live videos. Users can now start Instagram story polls, that allows you to create a question and receive an answer from your audience.

Instagram story polls are a great tool for getting people to pick between two options. facts about polls are, your followers can only vote once, and once people have voted, they get to see how others have voted as well. It’s actually a great technique to build interest and engagement. The lifespan of Instagram stories are only for 24 hours, means your poll is running for a limited time. But there’s nothing to stop you from running the story again across different days.

Instagram story polls for business marketing

Question sticker for Instagram stories, giving businesses a fun trick to connect with their audience. Question sticker is the best way to get feedback from your existing clients for your products or services. Instagram Stories question sticker is a great tool for businesses to collect testimonials or find out which product or services your audience likes the most.

Instagram story with question sticker for collecting customer’s feedback

6) Promote your company’s next big event.

If your company host live seminar or conferences then use your Instagram Story to promote the event and make a strong sales pitch for your followers. Use online Instagram story designing tools, to illustrate all information about an event. Even you can make story directly on Instagram. For example, add this native text in your story

· The event’s name.

· A venue for the even or live link of your webinar.

· Date of your event.

· Event running time.

· The event’s official hashtag.

If it’s an office holiday party or business events, posting footage of it to your Story is entertainment moment for your followers.

7) Preview one of your company’s latest blog posts.

Your blog posts need all the exposure to drive traffic on your blog. Use social media accounts to get more traffic to your blog, your Instagram Story can help your followers to discover your latest blog post.

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PhotoADKing
PhotoADKing

Written by PhotoADKing

PhotoADKing is a online graphic design tool. Easily create promotional banners,flyers, posters, social media post in minutes by customising our templates.

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