5 Brilliant Ideas to Takeover WhatsApp Marketing
Why do you even think of WhatsApp Marketing? Maybe you want conversions, keep the users engaged or use it as a medium to connect with your potential users for low-key advertising. WhatsApp is getting a tremendous user base year by year or should we say that daily active users on WhatsApp is more than other preferred social media platforms.
When WhatsApp for Business is concerned, everybody wants to stand out from the rest by making maximum use of the available features. All you need to do is gear-up by getting creative if you want to reap the benefits of WhatsApp Marketing. Let’s see why businesses care to leverage the power of WhatsApp for boosted sales or business growth.
5 Steaming Reasons to think for WhatsApp Marketing
- No Cost Advertising
WhatsApp Advertising is free of cost. You can either go for DIY WhatsApp Status Design or hire a social media executive to handle it for you in case if you own a big fat business.
What goes in is the time spent wisely & the creativity you infuse in & you are all set to win the game!
Regardless of the type and size of the business you own, you can use WhatsApp for one-on-one marketing which is far better than distributing hard-copies door-to-door or spending on billboards advertisements. This free advertising platform helps you to get conversions which means a lot for your business.
2. The Flexibility of Information Sharing
WhatsApp is introducing features that are becoming the star performers whether they are being used for personal or business intentions. Eye-catchy stickers, Image, Text, and Video Status maker, Document sharing, Voice Clips & more media sharing are making common users, as well as business users, feel empowered to utilize them at the maximum.
You should know that there is a lot more to explore with WhatsApp Advertising if you are not using these features to the fullest. Make WhatsApp Marketing as your success Mantra from now!
3. Works as a Great Surveillance Tool
Businesses have started reaching out to users on WhatsApp. It can prove to be an excellent surveillance tool to get feedback on the products or services. A feedback link can be WhatsApp to your customer instead of emailing them (as most of them barely prefer to open their mailbox). You’ll see the change as your feedback request will not get lost in the pool of emails received now and then but will reach the users on a mobile app that is most used by them.
4. Mark your Presence in the Pop-Ups
Notify your users regarding the upcoming event, attractive discounts, sales, and offers as they care to check their WhatsApp notifications. Not to your surprise, most users prefer to get notified on WhatsApp for the ease of communication provided by the application. This is a green signal for WhatsApp Marketing, isn’t it?
5. Fewer Chances of being lost
Even if your users are offline, they can check out the messages once they turn on the Wi-fi or mobile net. It invokes a feeling of “Let me check what’s new” and this is no less than a golden opportunity to magnetize them with an attractive image accompanied by a short & sweet caption. Nothing much needed then…
Coming straight away to our point now. Here are the 5 Brilliant ideas to takeover WhatsApp for Business like a Pro.
1. Create Broadcast Lists
Adjusting business priorities should be the very first thing you should care about. You already have a database with customer information so utilize it well by categorizing your customers as per the products or services they are interested in. This may seem like a time-consuming matter but it works.
You may have a question: “Why bother for the broadcast list when I can also create groups?”
“Not all users like to find themselves in a business WhatsApp group and this may be a bad idea as they will leave the group no sooner than you add them. It may make them feel like a breach of privacy and can mark a negative impression for your business.”
Broadcasted messages are sent individually and this gets a positive response as the user feels like it is a customized message for them.
2. Legit Customer Support
The more powerful your customer support is, the more chances of losing the existing customers you can wave off. Not to be mentioned, web access of WhatsApp is also handy so you can assign the task of instant replies to a social media executive so that the queries are resolved in no time. At times, when the issues are not complex, a few messages can get the problem solved and you get a satisfied customer for life.
3. Multiply Loyal Client Base
A wise WhatsApp Marketing approach is the one that uses the current customer base to build new customers. Only the loyal users and interested ones will be connected to WhatsApp with a business account. Nobody likes to see marketing sprinkled all over by the way.
So, you can use positive feedbacks, appreciations, product reviews, actual pictures of the product or service in use (by the permission of the user), and show new users how strong is your fan base. This will invoke a feeling of giving that product or service a trial at least once.
4. Serve as Needed
WhatsApp advertisement is free of cost so you should not attempt it now and then insanely. The time, occasion, and frequency of publication matter a lot. No user will like their WhatsApp status junked with marketing all around. Don’t let your WhatsApp marketing to reach an extreme level when users start ignoring you.
5. Utilize WhatsApp Status Skills
WhatsApp Status Video is getting increasingly popular, just like text and image. A short video can work magic and it gives clear hints of whatever you share. Like other social media platforms, video is found to be more engaging. So, don’t hassle in experimenting with your WhatsApp status skills with a video.
With a new day comes new challenges for business marketing and if you have got that list, you can do anything. Polish your WhatsApp Advertising skills with PhotoADKing now!
